There are various digital marketing strategies that have established the amazing world of marketing industries and helped us revolutionize the marketing platform that we know today. Many social platforms and search engines from Google to Facebook are witnessing a huge leap in the field of marketing as these social media platforms are being used to convert maximum traffic. There are various platforms that are unique in their own ways with a different approach towards targeting. A social platform by the name of Snapchat has emerged to be a promising social media phenomenon for the general audience as well as marketers. This platform, unlike Facebook or Instagram, is known for its uniqueness by allowing users to interact with the content in a more fun and imagery way.
Having more than 200 million active users daily, Snapchat clenches a great potential not only among millennials but users of all ages from all over the world. Thus, it is no surprise then that marketers are increasingly getting their hands on this social media and adding Snapchat to their digital marketing strategies. Every digital marketing agency has included Snapchat in its strategies and recommends it to every aspiring marketers and investor trying to reach out to its customers in a more effective way. Since Snapchat interacts with users in a more engaging and fun way via picture texts, it can help you achieve the best results depending on your potential and strategy.
Snapchat offers Snapchat advertising which are full-screen ads that can come in a picture or video format. The ads are included with different background sounds that are 100% viewable in-frame. Snapchat ads sampaign setup offers three different ad types that allow you to run Web viewing, application install, and long-form video content. Your ad will play in video format for web viewing for people who can swipe up and visit your website. Another feature called the ‘Collection Ads’ showcases a series of products and give users a more smooth way to shop and buy from these investors. Snapchat Ads also roll commercials that are played between ‘Stories’ as users are browsing their feeds.
However, Snapchat ads campaign management recommends the use of ‘Geofilters’ that have been an effective measure to boost sales by a particular location. It simply allows you to boost traffic at individual locations by manipulating and predicting the traffic at the selected location. Moreover, this platform develops an opportunity for its users to interact with a brand and give them an opportunity to play around and have fun with the lenses; offering interactive moments with augmented reality experiences and making the whole experience memorable.
